1963 ad for wealthy people
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In 1963 and 64 there were experimental color television broadcasts in São Paulo, Brazil. All color sets were imported. This ad, was published on december 1963 in one issue of the magazine "Intervalo" ( sort of a Brazilian version of "TV Guide" ), and is targeted at wealthy people who could travel to New York and buy there an expensive color TV. The shop was specalized on selling goods to Brazilian tourists.
It all ended on the following year, and Brazil would only get color TV in 1972. |
The TV in the ad appears to be my metal cabinet Zenith roundy.
Can't read most of the ad. Did Brazil use NTSC for those experiments or was it PAL or some sort of CCIR with NTSC chroma hybrid? |
In 1963 it was the same NTSC as in the US.
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Interesting. So they could just buy, import and use as is a stock US color set....I wonder if any made it there and still survive? It would be an interesting thing to add to your collection if you find one.
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I have seen one or two with other collectors... they are very, very, difficult to find.
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During the 1964-65 New York World's Fair, an RCA authorized exporter in Manhattan gave out customized Hammond world's fair maps with its advertizing and location shown. Hammond map company made customized versions of its map for multiple different advertisers.
https://live.staticflickr.com/65535/...827ca74d_b.jpg Zenith also printed a custom brochure including a map of the fair and the location of their Manhattan showroom, although they were not pushing sales or exports at that location. https://live.staticflickr.com/65535/...c1638f0b_b.jpg https://live.staticflickr.com/65535/...e849a2e4_b.jpg https://live.staticflickr.com/65535/...df44dbf7_o.jpg |
Imagine buying a set in NYC for $600-800 USD, then how much would it cost to ship to Brazil at that time? All for a set that could only be used for b/w! They'd have been much better off buying a 27" b/w made in Brazil, but at least they had bragging rights!
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Brazil adopted PAL-M, the 525 line version of PAL. The color decoder should be relatively simple to convert to a simple PAL decoder.
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"Bonanza" was one of the few things they broadcast in color, and some musicals, If I remember correctly.
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I wonder if P.A.L. M - N.T.S.C. convertors where avaible later on?
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In the 80's they were, because at the beginning of the VCR era there were no local made VCRs, they were all NTSC, all imported, so we had to rely on converters ( "transcoders" as they were called ) to use NTSC VCRs on our PAL-M TVs. I still have the one we used in the 80's at home. Think it still works.
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