Zenith 1965 promo film...
 

https://archive.org/details/55924TheyKnowWhatTheyWant


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Blurb,

In this short promotional film by Zenith, the consumer electronics company touts the many advantages of its new color television sets. The film opens with a father taking his daughter to a Chicago Cubs baseball game (00:30), who are hosting the San Francisco Giants. His daughter’s reaction to seeing her first live baseball game, “in color,” causes him to make the decision to buy a color television set. Interviews with people on the street (02:29), who own Zenith products—including a B&E TV Repair employee (02:56), reinforce the quality associated with Zenith. Zenith is the first company to put color signals on the air in Chicago, paving the way for the expansion of color television. The film shows the Zenith assembly plant for its color TVs (04:15), an R&D facility (04:23), and a color tube plant. Zenith provides the best in appearance, performance, and dependability, and the film goes on to reveal how it hits each of those consumer demands. Zenith’s Plant 2 (06:19) manufactures many components used in color televisions, including the super-gold video guard tuner. At Plant 6 (07:40), Zenith hand-crafts chasses, which are critical to a television set’s performance. The film also discusses Zenith’s color demodular circuitry (10:48), the use and production of phosphor and shadow masks, and other aspects of the TV screen’s production. The final test area (17:00) is where Zenith employees ensure the high quality of Zenith’s color television sets. In the sets themselves, the controls are concealed to protect from children but are easy to use (18:56). Zenith also features the state-of-the-art “space command” remote control (19:50). With Zenith, you get ease of operation, top performance, brighter pictures, dependability, and fine appearance. The film ends with a look at the various cabinet styles of the television sets (20:53), including the Italian and French Provisional styles.

"This rare-earth phosphor is so sensitive to light that special lighting is needed where it is handled." What a messed-up bit of marketing writing! The phosphor is not at all sensitive to light. What is sensitive (to blue and ultraviolet) is the photo-resist that is used with the phosphor to allow patterning the phosphor dots. As a result, the rooms where the slurry is made and used have yellow lighting.