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Something I forgot to mention when talking about the "look" of the brochure, and that is the illustration is in that simple line style that UPI pioneered, but which took some time to be accepted. A book on television advertising of the time (1957) notes that there is some buyer resistance because of its perception as "neurotic" on the part of the average viewer. So a good guess might be 1958-60.
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One Ruthie At A Time
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