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Originally Posted by NewVista
This is probably correct , spotting that also, I had thought the same thing but was thrown off by Dinah Shore who was cancelled in '57 but maybe that's (anachronistic) advertising clip art they used  |
According to Wikipedia, the Dinah Shore Chevy Show (one hour) ran in various time slots from October 1956 to June 1963, with the Chevy name and sponsorship dropped after it was displaced by Bonanza. Those of us old enough can recall the dispute over her continued use of the "Mm-Wah" kiss-throwing sign-off to the audience, which Chevy said they owned as part of the "See the USA in your Chevrolet" jingle.
She had a 15 minute daytime show previous to the Chevy show.
That brochure number is tempting to interpret as a year and week, but I don't have any other examples to show brochures were numbered that way, and I kind of doubt it, as the brochure was not a regular production item like a tube.