I never thought I’d see a car in space! LOL. This was a test to prove out the heavy lift rocket systems, the first launch. He said instead of putting a load of concrete in the cargo area which was boring, he wanted to have a little fun with it, so he actually installed his personal Tesla (not to mention his company manufactures Tesla’s) and now his ego will be fed in perpetuity. This thing is going to orbit the Sun and Mars for thousands of years.
The heavy lift rocket system will ultimately send humans to Mars and beyond. It’s a private company. He’s doing this because he can.
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