[KentTeffeteller]

And we have trouble enough delivering on air 780p images reliably with 5.1 surround sound. Cable even degrades and compresses that as does satellite. 4K is not real life, some TV commercials and content is still SD. This is the East Tennessee real world here, not some laboratory. Virtually all of our theaters here are 4K at best. Our Knoxville area TV stations have not done Local News and Programming in 780p HDTV until about 2 years ago, they are still paying for all that new equipment. Sony theater projectors are also not very well loved by projectionists and cinema owners, this gear is expensive. Support is everything. Also, add to that the sub channels on DTV and the need for paying for the DTV conversion not too long ago. Broadcast gear is far from inexpensive.