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Old 05-07-2018, 04:06 PM
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Quote:
Originally Posted by Jeffhs View Post
Why was Phoenix chosen as the first test area
Quoting from the original press release:

“There were a few reasons Phoenix, with more than 20 percent of its 1.8 million TV viewers receiving OTA television, was chosen for the model market project, she said.

“First, we are already testing together for the Verance watermark test,” said Schelle. Another factor was separate ATSC 3.0 interactivity testing Pearl TV has been involved with in the market.

Additionally, the consortium has a good relationship with cable operators in Phoenix, which makes it easier to test MVPD interoperability, she said.

Finally, only a couple of the stations participating in program will be changing channel assignments as part of the FCC TV spectrum repack and those stations are assigned to Phase 1 of the repack, she said. That made it relatively uncomplicated to get an early start in Phoenix.

Participating stations include:

· KNXV (Channel 15), E.W. Scripps Company’s ABC affiliate;

· KSAZ (Channel 10), Fox Television Station’s Fox station;

· KUTP (Channel 26), Fox Television Station’s MyTV Network;

· KPHO (Channel 17), Meredith Local Media Group’s CBS affiliate;

· KTVK (Channel 24), Meredith Local Media Group’s independent;

· KASW (Channel 49), Nexstar Media Group’s CW Network affiliate;

· KTAZ (Channel 39), Telemundo Station Group’s Telemundo station

· KPNX (Channel 12), Tegna’s NBC affiliate;

· KFPH-CD (Channel 35), Univision’s UniMas station; and

· KTVW-DT (Channel 33), Univision.

Phoenix will serve as a testbed for the business models and the consumer testing needed to prepare go-to-market strategies for next-generation television, said Schelle.”
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