Advertising postcard for A. K. Wolfe Inc., proud purveyor of RCA Living Color TV in the capitol district of New York State.
You would have been watching NBC on the famous WRGB, which had become the NBC TV network's first affiliate way back in 1939. In the 60s, local color programs would use GE color cameras:
http://eyesofageneration.com/GE_Cameras.php