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Yes, Zeno is correct. FCC (Federal Communications Commission) rules state that station ID must be given at the top of the hour (a few minutes cushion is allowable). Better to ID twice an hour or quarter hour. Call signs sometimes do stand for something, some of Zeno's are among the best. Sometimes a W or K with two middle letters are owned by the same family or were built by the same family. Example WLIL-AM, WLIK-AM (both built by Arthur Wilkerson in Tennessee, the latter still owned by Arthur's relatives)
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