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I mean, it is. You can now buy a brand new CB kit with 40 channel basic radio, cable and antenna for under $100 but why have you and your friends/co-workers buy that when you can use some service that's on your phone and get better range?
It's like IRC. It's free, it's an old platform and there's no fee to use it but compared to modern platforms like Discord it has way more moving parts to set it up.
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