I had a buddy that worked in a radio station in the 80's and I used to go in to visit. They had in their record library a section of albums of short instrumentals for tv/radio stations to use specifically for show intros and news themes, etc. It was unlimited rights kind of stuff so they didn't have to report it ASCAP every time they played it.
We used to have a tv station that played Herb Alpert's Rise as theme music for their daily afternoon movie. I always figured they must have paid a bunch to ASCAP every week for that song, unless Herb or A&M Records offered some sort of license deal for it. I remember other Herb Alpert and TJB songs were frequently used for intros too.
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