Pelé
August 18, 1958: the Serva - Ribeiro store in São Paulo, Brazil, awarded Pelé with a 17 inch portable GE TV set as a gift in retribution for Brazil's victory in the 1958 World Cup that was held in Sweden.
Every other player of Brazil's national soccer team received a similar award. The TVs were painted on the green and yellow colors of the Brazilian flag. Pelé's TV, if I am not mistaken, still exists and is in a museum dedicated to him in the city of Santos.
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