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Well Technicolor actually had a lot of limitations, especially in its early days. So they did have to do a lot of things weird ways to make it look right on the screen.
Plus I imagine back in the day they really wanted to flaunt their colors over B/W, and that look probably became the norm that audiences simply expected, and likely that waned very slowly until we got what we got now: Fairly accurate color reproduction. It's realistic as hell, but therein lies the problem. The silver screen should be an escape from reality. Reality sucks.
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