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I will toss this out there as well: our old Samsung rep told us that the scrolling bar eraser took years of life off the panels in testing, but that they included it to help overcome objections from consumers regarding image retention.
In the store, when we had a set showing signs of 'burn in', we would just use the Disney 'World of Wonder' dvd. It did a great job of eliminating signs of image retention and it also had a pixel flipper that could help 'unstick' stuck pixels on LCD displays.
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