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I have found a few Firestone ads over at Newspapers.com. One from Chillicothe, OH 8/25/66 showing the P2712WH for $116.95. Another one with a picture of a P2710BR "Seventeener" for $113.88. I put that price in one of those online inflation calculators and got $868 in today's money. "No money down & no payment till Feb. 1967" the ad says.
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