We called the TCR a "huff & puff" machine. But the management called it a "bread & butter" machine.
I remember going to the meetings with the traffic and sales managers in the fall. The traffic manager lady would give us a "sermon on the mount".
We were SOLD OUT for the 4th quarter all the way up till Christmas. Any spot you lose, you will have to make it up "as best you can."
Those were the good old days in major market TV. We were busy.
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