Quote:
Originally Posted by Electronic M
House brands like Insignia still exist. Sears from the daays of crank gramophones to some time in the 60's or 70's used the Silvertone badge for gear made by a wide variety of makers. The Sears badging appeared later.
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The Silvertone name remained until about 1974 when Sanyo bought out Warwick. The Silvertone name was on the higher line products. In the early 60's they started using the Sears brand name on some of the imported sets.
Before that, the real cheapie line was badged "Meteor". That name probably went back to the 30's.