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If you mean "all night" broadcasting without signing-off or closing down, would likely have been New York radio in the 1930's ("Milkman's Matinee" on (the real) WNEW comes to mind) and probably the TV's in NYC and L.A., perhaps as early as the 1950's...
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Reception Reports for Channel 37 TVDX Can Not Only Get You a QSL Card, but a One-Way Trip to the Planet Davanna is a Real Possibility...
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