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  #16  
Old 02-22-2018, 09:41 AM
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Walt Disney's wonderful world of color was a huge factor for color tv. (1961 to 1969) This program united the family for the first time in front of a color tv. Sears stores open theirs store on Sundays afternoon just to promote selling their color set with that show. During the show, time stopped inside sears stores. Kids (many, many) were sitting on the floor, the rest were standing, and the salespersons were calling the in house credit dept. for all the sales they did. That was the event. people who did not have the COLOR tv, Sear sunday afternoon was the place. It was magical.
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  #17  
Old 02-28-2018, 11:53 AM
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While Wonderful World Of Color was great family programming, remember sports (football especially) drives set sales more than any other single thing.
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Old 02-28-2018, 12:14 PM
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"Bonanza" was another big draw.

While sports would eventually be the obvious big draw, especially when color sets were installed in bars, the initial problem was there were fewer color sports programs than prime-time shows. Nevertheless, RCA used color sports as one of the main pillars of their ad campaigns.
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  #19  
Old 05-05-2018, 01:25 PM
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Actually, it was 1966, NBC touted itself as "The full color Network"
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Old 05-05-2018, 01:26 PM
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back in the day you got your hands of the weekly TV guide and plotted out color viewing for the next week.
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  #21  
Old 05-05-2018, 01:44 PM
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Quote:
Originally Posted by oldtvman View Post
back in the day you got your hands of the weekly TV guide and plotted out color viewing for the next week.
I did that. :-)
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Old 05-05-2018, 09:12 PM
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I'd related before the story told to me by a repairman who once worked at the local Admiral dealer. They put a color set in the picture window out front with a timer set to turn it on for Bonanza. Folks would gather in the parking lot & watch!
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  #23  
Old 06-12-2018, 05:43 PM
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RCA kept Bonanza on when it was about to be canceled by NBC, as it was shot in color. RCA sponsored it to help sell color television. And their sustaining of Bonanza paid off in the long haul in high ratings and advertising revenue.
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