Why the color tv sets where so expensive at the beging?

[Telecolor 3007]

1982... my birht year.
But how expensive was a tv set compared to a sallary?

[hi_volt]

In 1982 I purchased a top of the line RCA Colortrak console with Dual Dimension sound (simulated stereo) to replace my old CTC-38. I paid dealer cost which was something like $1200, which was a lot of money at the time. I was making $19,000 a year. Our family purchased our first color set in 1967....a CTC-22 portable. I think we paid around $400 for it. My dad was bringing home around $200 a week at the time.

[KentTeffeteller]

Originally Posted by WISCOJIM

More programming available in color.

.

Yes, in the earliest days of Color, Color programming was limited, and the early Color TV chassis cost $1,000.00. And the sets were much more prone to needing repairs (many early Color set owners reported 2-4 service calls a year). And servicing these early pioneering Color efforts was also more difficult, especially convergence and alignments. Not all TV set manufacturers were producing Color TV sets either. RCA, Motorola, and a few others were mainly it, and quite a few companies only had developmental sets to show at that point. Zenith Radio Corporation did not produce a production Color TV set for one until 1962. And quite a few manufacturers early on had to use RCA Victor TV chassis or variants of it, GE included for their early production color sets, under RCA licenses.

And also TV Color broadcasting was a pioneering art, much more expensive to do, much more intensive lighting was necessary, color cameras were also very expensive, their alignments and maintenance much more labor intensive. 1960 was when Color TV began showing signs of life and of sustaining itself. By 1964, set prices were getting lower, bigger screens than 21" were possible, and more color programming was being shown. Remember there was no videotape let alone color in 1954, 1956 was when Ampex announced the VR 1000 2" Quadruplex video recorder, and by 1960, Ampex and RCA collaborated on patents and color VTR equipment became reality. By 1966, all 3 networks had their evening programming schedules in Color. And in many cases until the late 1960's-early 1970's time frame, many smaller markets did not have locally originated programming in Color, many such network affiliates and independents had to make do with second and occasionally third hand equipment, much of it well used by then, local news was still filmed on 16mm cameras.

Just trying to point out the events of the day, and the forces of the market and set adoption by consumers. And also until around the middle 1960's, many Color set owners elected to use their expensive set for color programming only and to use their monochrome sets for all else, due to being less wear on CRT and also to keep down the service calls on the big color set. Dealers and repair service technicians also had to buy new service gear, and get trained on color set repair and diagnosis also, many had a difficult time gaining comfort with such repairs. And also the transition from tubes to solid state technology and more.

[Bill R]

In 1978 I bought a new Magnavox star system set for $800. Retail was $1200. It was at the time state of the art 25inch console with remote. I was making about $15,000 per year. Our first set was an RCA CTC-22B portable in a white cabinet. Cost about $400. Mom and dad made about $16000 together in 1966. I would like to find another of these sets.

[Telecolor 3007]

19.000 / 12 = 1.583,3. Uh-oh, a top model tv set was almost a good sallary.
Gush, in Romania, <<Telecolor>> 3007 had a price of around 14,000 (14 hunder thouthand) lei ("lyons") when a good decent sallary was around 3,000-4,000 lei... and with all this you had to wait to get your hands on one. Some people bought 2 and sold one for 18,000-20,000 lei.
After 1989 we had more tv broadcasting and after that we had private tv station. Second-hand * sets brought from Germany where the option for many, because they where cheaper then new sets. And some of those sets where used for more then 10 years after they where bought in Romania...
When my maternal granfather bought himself a new color tv set - "Panasonic", 21" (54 c.m.), mono but with teletext in June of 1995 he payed for it around 1,500,000 lei - avarage sallary in that month was 205,080 lei. Well, I think you could bought Romanian assambled sets for less then 1,000,000 lei.

* well, we still buy second-hand stuff from Germany. But mostly vehicels.

[Eric H]

Originally Posted by Telecolor 3007

@ EricH : why it took so long for your family to get a color set?
In Romania... but that's another story.

Basically because we were poor. Well not super poor but my folks weren't going to go out and drop $400 or more on a Color TV.

We only had a B&W set after 1970 because my Mom won it in a Raffle, when that died we got a used Bradford B&W set for $35.

I bought our first color set myself, it was a 19" GE and cost around $400. it was the model without VIR or remote and had a knob tuned electronic tuner.

Must have been 1980 because the set was built in late 79 as I recall.

One of the features I liked about it was it had full DC restoration, that was actually mentioned in the sales literature as I recall. I had it about 10 years and it was only repaired once.

[Telecolor 3007]

Well, I think you where almost like me.
But loans wheren't avaible? Payed 15-25% in advance, and then loan rates for about 10-20 Dollars per month. You payed for 1-3 years, but the set would have had work for more then 10 years.

Gosh, those old tv sets where very good looking!

[KentTeffeteller]

Facts, Americans then often didn't like to go into debt for very much, a house or cars would be the main things bought on time. And in the early days of Color, those sets were very prone to repairs, like 3-4 repair calls a year. And the first two or three Color CRT types were shorter lived. $150-$300 per year in repairs was average on a Color TV through the 1960's in the tube era. Also, remember the fact that until 1966-1967, only part of the USA TV evening network schedule was Color, NBC was first in Color. Many Americans waited for more Color programs, sets to get more reliable, and less expensive before they bought one. Bear in mind what I quoted for average repair cost on a typical 1960's Color TV Receiver on repair costs in one year, this was not a CRT replacement either. And TV set warranties were often 90 days parts, 1 year on a CRT. And 90 days labor. Companies who offered service contracts like RCA Service Company, that service contract cost extra, and often was a wise purchase if available. 10 years without a repair, very rare if non existent in the 1960's on a daily watcher, even Zenith. Those service calls were a major item in family budgets. TV sets really didn't get super reliable until 1975-1978 onwards save few.

When my Mom, my brother and I moved to Oak Ridge with my stepdad, my Grandmother gave us a Zenith Color TV, in 1969. When the set had a major failure, my stepdad bought a Penncrest 19" Black & White in 1973 which was our main set until Christmas of 1977, my brother was home on leave from the US Navy and didn't like the idea of watching football games on that set, so he plopped down nearly $500 on a 17" Sony Trinitron (the biggest available stateside) and it was the family Christmas gift, and from then on we had Color. We went from bottom end to Top Of the Line. Dad and Mom didn't buy anything but necessities on time, and didn't do that unless necessary. it was cash or layaway as a rule.

[dieseljeep]

Originally Posted by hi_volt

In 1982 I purchased a top of the line RCA Colortrak console with Dual Dimension sound (simulated stereo) to replace my old CTC-38. I paid dealer cost which was something like $1200, which was a lot of money at the time. I was making $19,000 a year. Our family purchased our first color set in 1967....a CTC-22 portable. I think we paid around $400 for it. My dad was bringing home around $200 a week at the time.

I bought a RCA CTC-22 with a bad damper diode in 1967 for $150.00. The owner couldn't afford to get it repaired and wanted to sell it. It was 6 months old and perfect condition. It was the TOTL model with the walnut grain plastic cabinet and slide-rule UHF tuner. That set, MSRP was $329.95, where the plain-Jane, white or gray model was $299.95 MSRP.
I used it sparingly and sold it for $200, but I did change all the 5GH8's and a few others. The picture was still excellent!
The improved damper diode never failed. RCA furnished two clipped together.

[Telecolor 3007]

Yeah, I can understeand the thing with debt. During the economic bubble a lot of Romanians bought a lot of stuff (some necesary, some not) and after that...
But I think I would have had bought me a set around 1966 if I had money for the loan (teorethical ideea, since I'm borned in 1982).
When sets started to become more relaible?

[fixmeplease]

You have to remember, everyone was used to B&W's, and had not been spoiled by color tv's yet. you knew color was available, but why buy a Mercedes when a Ford was available to 1/4 the cost. They were just to expensive to think about, plus the B&W worked fine, so why spend money when you didnt have too?

[KentTeffeteller]

Indeed. And also the B&W needed repair less often, was cheaper to buy or replace. And a bunch of B&W only programming. You made do. Growing up for me, there also was two channels available, WATE-TV 6 in Knoxville, TN (then NBC) and WBIR-TV 10 in Knoxville, TN, (Then CBS). WTVK-TV 26 (then ABC in the same city was a weak signal, often difficult to receive). My first used Color TV was a Admiral Roundie around 1977, needed a rejuvenation on the CRT, then after two years got a rebuilt jug.

[KentTeffeteller]

Originally Posted by Telecolor 3007

Yeah, I can understeand the thing with debt. During the economic bubble a lot of Romanians bought a lot of stuff (some necesary, some not) and after that...
But I think I would have had bought me a set around 1966 if I had money for the loan (teorethical ideea, since I'm borned in 1982).
When sets started to become more relaible?

In the USA, 1975 roughly was when Color TV sets became reasonably reliable if you bought the right one. Zenith Chromacolor II and the Sony Trinitron were good stable, reliable sets.

[etype2]

Originally Posted by etype2

All three major networks, NBC, CBS and ABC went 100% color in the 1966/67 prime time season. This together with dropping prices spurred a rush to color by the buying public.

There were many publications saying color television was finally ready for prime time and the public was eger to adopt. I was 19 at the time (1966) and purchased my first color television which was a RCA 19 inch rectangular console.

I would like to add to my earlier comment. I was reading about and watching the new advances being made with color television starting in 1964. Publications like Popular Science and many other electronic magazines were constantly bringing out articles about color TV. Even TV Guide magazine, 1964, 1965, 1966, 1967 buying guide inserts, etc. The local newspaper would have tech articles about color TV on Sunday's. They talked about the better reliability, brighter richer colors introduced by the "rare earth phosphors", automatic degaussing, AFT "one touch tuning", better reliability by switching to solid state, Moto's "Works in the drawer" color set, the switch to rectangular screens so you could see more of the color image being broadcast, etc, etc. The magazines would say, "now more then ever, it's much easier to tune in a color image and the prices were dropping." They would say the model selection was better then ever from a wide variety of manufacture and that was true. They would explain the proper antenna and using 75 ohm coax cable and why. I remember all this vividly, because I wanted to buy my first color set soon.

As stated in my earlier comment, and for me personally, I was able to buy color after starting my first full time job in 1965. Had to save up and wait until Summer of 1966. All the networks were promoting their new color fall show lineups and it was an exciting time. I felt it was worth my investment because now, all the prime time shows were in color.

[etype2]

Originally Posted by KentTeffeteller

In the USA, 1975 roughly was when Color TV sets became reasonably reliable if you bought the right one. Zenith Chromacolor II and the Sony Trinitron were good stable, reliable sets.

Push back the color TV reliability date to 1968 and 1969. In those years, Sony introduced first the KV 7010UA 7 inch Trinitron followed by the 12 inch KV 1210U. Both sets were were rock solid. We purchased both models as new in those two years and both sets worked perfectly without a single service call until my wife mistakenly gave both away by mistake. That was in 2006. We were able to find replacement recently.

I still have my original purchase 1973 Sony KV 1722 17'inch Trinitron. Still works today, never had a service done to it. 43 years of service free operation. I call that fantastic reliability.