1963 ad for wealthy people

[Captain Video]

In 1963 and 64 there were experimental color television broadcasts in São Paulo, Brazil. All color sets were imported. This ad, was published on december 1963 in one issue of the magazine "Intervalo" ( sort of a Brazilian version of "TV Guide" ), and is targeted at wealthy people who could travel to New York and buy there an expensive color TV. The shop was specalized on selling goods to Brazilian tourists.

It all ended on the following year, and Brazil would only get color TV in 1972.

[Electronic M]

The TV in the ad appears to be my metal cabinet Zenith roundy.

Can't read most of the ad. Did Brazil use NTSC for those experiments or was it PAL or some sort of CCIR with NTSC chroma hybrid?

[Captain Video]

In 1963 it was the same NTSC as in the US.

[Electronic M]

Interesting. So they could just buy, import and use as is a stock US color set....I wonder if any made it there and still survive? It would be an interesting thing to add to your collection if you find one.

[Captain Video]

I have seen one or two with other collectors... they are very, very, difficult to find.

[old_tv_nut]

During the 1964-65 New York World's Fair, an RCA authorized exporter in Manhattan gave out customized Hammond world's fair maps with its advertizing and location shown. Hammond map company made customized versions of its map for multiple different advertisers.



Zenith also printed a custom brochure including a map of the fair and the location of their Manhattan showroom, although they were not pushing sales or exports at that location.

[bgadow]

Imagine buying a set in NYC for $600-800 USD, then how much would it cost to ship to Brazil at that time? All for a set that could only be used for b/w! They'd have been much better off buying a 27" b/w made in Brazil, but at least they had bragging rights!

[Robert Grant]

Originally Posted by Captain Video

In 1963 and 64 there were experimental color television broadcasts in São Paulo, Brazil. All color sets were imported. This ad, was published on december 1963 in one issue of the magazine "Intervalo" ( sort of a Brazilian version of "TV Guide" ), and is targeted at wealthy people who could travel to New York and buy there an expensive color TV. The shop was specalized on selling goods to Brazilian tourists.

It all ended on the following year, and Brazil would only get color TV in 1972.

Awfully ironic. A Brazilian who brought one home from the USA would still be watching black-and-white TV, because Brazil adopted the incompatible PAL system.

[Penthode]

Brazil adopted PAL-M, the 525 line version of PAL. The color decoder should be relatively simple to convert to a simple PAL decoder.

[Electronic M]

Originally Posted by Robert Grant

Awfully ironic. A Brazilian who brought one home from the USA would still be watching black-and-white TV, because Brazil adopted the incompatible PAL system.

The original post explained there were experimental NTSC transmissions in 63-64...so someone importing such a set probably got to watch a few hours of test pattern and maybe some kind of programming before letting it sit dormant a few years, then contemplating PAL conversion.

[Captain Video]

"Bonanza" was one of the few things they broadcast in color, and some musicals, If I remember correctly.

[Telecolor 3007]

I wonder if P.A.L. M - N.T.S.C. convertors where avaible later on?

[old_tv_nut]

Originally Posted by Telecolor 3007

I wonder if P.A.L. M - N.T.S.C. convertors where avaible later on?

That would be interesting, but I doubt it. There would be too small a market. Plus, the country would like to promote production and purchase of new receivers from domestic manufacturers.

[Captain Video]

In the 80's they were, because at the beginning of the VCR era there were no local made VCRs, they were all NTSC, all imported, so we had to rely on converters ( "transcoders" as they were called ) to use NTSC VCRs on our PAL-M TVs. I still have the one we used in the 80's at home. Think it still works.

[old_tv_nut]

Originally Posted by Captain Video

In the 80's they were, because at the beginning of the VCR era there were no local made VCRs, they were all NTSC, all imported, so we had to rely on converters ( "transcoders" as they were called ) to use NTSC VCRs on our PAL-M TVs. I still have the one we used in the 80's at home. Think it still works.

OK, but that's the opposite direction of conversion from the original question (NTSC to PAL, not PAL to NTSC).