Yeah, if you look close you can see it sez "Teleset" on the back, just like on the back of the late 50's DuMont that I can't seem to give away. Never mind the DuMont & Teleset names, this is a rebadged Emerson & even if it were an RCA or Zenith, its value on today's market is somewhere between the cost of a happy meal and 2 gallons of gas. It's ashame, but that's just the way it is.