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Right. The new-matic was a later version that used a squeeze-bulb and a small piston and rachet wheel on the back of the tuner. The single rod antenna indicates a lower cost version. The handle-antenna was expensive to build because it had so many parts. It was clever since it was directly connected without wire, making it was shock and fire proof.
There were several TV derivations to provide varied packages for the dealer network. Independent dealers could offer a different version than department stores and Firestone stores to prevent shoppers from making direct price comparisons. Unlike cars, new TVs were rolled out every six months so the manufacturers strained for product differentiation.
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