Quote:
Originally Posted by bgadow
What I liked about them: I always enjoy it when a tester runs a product down. Most magazines won't do that for fear of losing an advertiser.
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I don't think that's automatically true, although I know they (CU) love to make people think that. Read a copy of a Car & Driver review of some car where they rank them 1st, 2nd,...8th, etc. Obviously whoever brings up the rear ain't gonna be happy.
Yet I doubt a single manufacturer doesn't run huge ads in C&D.
I found an old copy of Popular Science at the same estate sale I picked where I picked up the Halolight, with a review of the 1970 Detroit pony-cars. They put the Camaro well ahead of the Cuda, Mustang, & Javelin. All four companies had huge ads inside.
If your magazine is big enough, and honest enough, manufactuers can't afford NOT to run ads.