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An even Further Update!!
Boy, that really piqued my interest too. A further check shows there was a color special on NBC-TV December 22, 1953 titled "Season's Greetings", according to the info it was on film, NOT live, BUT, it did have within it the first color commercial done live within a tv program. The program featured among others, The Marx Brothers, Ezio Pinza, and Paul Winchell with Jerry Mahoney. But this was so early there were no color sets in use by the general public, only those sets in hands of execs at RCA and NBC; so it was basically an experimental color program.
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