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When color 1st came out you had several to manufacturers entering the color market with chassis' of their own design. Then as the fifties came to an end only RCA and a couple other tv manufacturers were still in the ballgame, but of those who stayed around, Rca would sell the chassis to those manufacturers and they would install them into their own cabinets.
As the sixties progressed, eventually companies like Zenith re-entered thmarket. Zenith in 1962, I guess they saw the writing on the wall and decided that the American public would warm up to color television. Walt Disney's wonderful world of color was one of the biggest reasons for the increase in color sets. Eventually just about everybody was in color by the mid-sixties. Still a lot of those companies were either paying patent fees to RCA for use of their design or there were companies like Wells-Gardner were churnning out sets for Sears, Western Auto, Mongomery wards and so-on.
You can go to several sites that go into great detail regarding color history, Ed Reitan has an excellent site, Steve D. has another great site. Check them out
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