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One thing to remember was the population distributions during those days. Muntz was willing to sell to the population centers and forego that market segment not a population center and allow the other companies to spend money on ads and dealer networks with the associated overhead. His marketing was actually very good and targeted to the population core with rising disposable incomes. He could be very successful just catching 10% of the NYC, Atlanta, Chicago, Boston and other large city market of the time, a market that had many lower income persons. It was a time when you could buy a used car for less than the price of a new tele from the big boys.
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