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Very nice set! My guess is the company chose the name to capitalize on the cachet of Pierce-Arrow automobiles...which were the 1st choice of the "upper crust" back then. I'm not aware if the car company was in the radio biz...but ya never know. And, as far as I know...there were no radio manufacturers in 1901...a few components were commercially available, but everything else for your spark gap transmitter and coherer receiver had to be homebrew.
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