[Steve D.]

Seems to me the term "New Vista" as applied to the RCA brand of televisions was the brain child of RCA's advertising agency. The word vista means view. Hence "new view" or in the eyes of the public, an improvement in the picture as RCA introduced it's brighter phospher picture tubes. RCA "New Vista" made for a catchy phrase in print ads and television commercials as well as on the television cabinet itself. The introduction of the nuvistor tube into the circuit may have sparked the similar sounding "New Vista" term as an advertising tool.

-Steve D.