I was a young kid late in 1960, not quite old enough to vote, working in Alaska on an Air Force project for which RCA was prime contractor, as you may already know.
Our 3-story airman-type dorm had a 40-ft. TV tower feeding a b&w RCA console that picked up the two stations in Fairbanks some sixty miles away. One day the new sets were gone -- replaced with similar b&w consoles except for a logo.
The story was that RCA hotfooted the New Vista sets to us cause their Nuvistor RF amps were so much better.
Maybe, but my response was, "Why didn't they send color sets."
Pete