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The manufacturers need to start asking the consumers if they are willing to pay for things like wooden TV cabinets (have you noticed they're not even black anymore? Silver now seems to be in vogue).
Like cars, the technology of TV has improved many-fold. Televisions are extremely cheap. Granted HDTV sets are more expensive, but you can get a decent 42" DLP HDTV for under $3000, which is $1500 less than a 1965 RCA 25" rectangular color set indexed to today's prices (they were $750 in 1965 dollars). I know that if they were available, I'd spend the extra money to get a better looking set.
Price pressure is a good thing in many respects. It instills competition, usually provides the consumer with better value for their dollars and best of all, it drives innovation.
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