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I think the reason is because the TV stations wanna downplay any notions that the fact that digital is inferiour to analogue TV signal. They know damn well it's inferiour, in fact, it's probabally the worst idea anyone ever had, but they dont want the masses to know that.
What they want people to think is that analogue is inferiour, and digital is the cat's ass. That results in clueless morons going out and buying those crappy digital tuners and/or crappy BPC flat screen TVs.
And i better stop here before i keep going on with my rant. There's a lot more than I want to say though.
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