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Old 02-27-2005, 11:09 PM
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Jeffhs Jeffhs is offline
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Location: Fairport Harbor, Ohio (near Lake Erie)
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RCA was still using the Nipper logo on the front panels of its televisions of late-'70s-'80s vintage, but had dropped the original logo by the '90s. RCA (Thomson) still uses Nipper today as a standalone logo, with the addition of a smaller dog, Chipper, next to him. (This logo may be found on Thomson's web site, www.rca.com, as well as on instruction manuals for Thomson-built RCA TVs and A/V gear.) Nice touch, and an excellent way to bring an already well-known trademark into the 21st century. GE did the same thing when it decided to retain the NBC peacock after it bought out RCA in the mid-'80s. The new peacock was and is much smaller than the original logo (and there is no announcement--"The following program is brought to you in living color on NBC"--preceding the newer symbol as there was with the original, but then again there is no need for an announcement these days, as NBC's programming is 100 percent color now). And how about the mess NBC found itself in (at least at first) when it brought out its "N" logo? Turns out this logo was the property of the Nebraska educational television network. NBC was able to make a deal with the Nebraska network, however, which allowed NBC to retain the "N" symbol. The deal included NBC's selling the Nebraska network some $100-thousand-plus worth of equipment.

NBC still uses the old "G-E-C" chimes, although today they are probably computer-generated. As with RCA's modern Nipper/Chipper logo, the computer-generated NBC chimes, used with the modern, smaller peacock, add a nice touch, retaining a sound which had been familiar to NBC radio listeners for generations (until the original NBC radio network was disbanded and sold in the mid-'80s) and which accompanied the NBC "snake" logo in the '60s and '70s, as well as being heard between programs in the network's early TV days, not to mention retaining the peacock, which is still as much a part of NBC today as it was in 1956, three years after the network began telecasting in color.

NBC may be broadcasting (satellite up- and downlinking might be more appropriate terms these days, as all TV networks now use satellites, rather than telephone lines and miles of coaxial cables as in earlier times, to transmit their programs to their affiliates) in stereo, high-definition, etc. these days to keep up with the times, but the decision by GE to retain the peacock and those nice G-E-C chimes (which stood for "General Electric Company" as well as the musical scale notes G, E and C) shows that the network is still very proud of its heritage (its roots, so to speak).

I was not aware that the HMV (His Master's Voice)/Nipper logo was still being used in Japan (by JVC) and even in England. The copyright laws must be very strict as far as the use of that logo is concerned, if it cannot be used on products made by Thomson, et al. which are exported to Japan and other countries and vice-versa. I guess they are every bit as concerned with intellectual property rights there as our manufacturers are here in the United States (what few of them are left).
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Jeff, WB8NHV

Collecting, restoring and enjoying vintage Zenith radios since 2002

Zenith. Gone, but not forgotten.

Last edited by Jeffhs; 02-28-2005 at 12:19 AM. Reason: Addition to original post
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