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It looks like Philco (whose sales had been falling across the board and did not have long to live as far as TV manufacturing is concerned) had a bunch of roundie sets they had to clear out of inventory.
Some of the oldest ads for rectangular color TVs I've seen were from Philco. Sadly, I lost an issue of Life magazine I had a many years ago. The ad was from late 1964 or early 1965, IIRC, and there were ads for many other color TV sets - all roundies.
The ad went: "so you tole your barber you weren't getting color TV until the made the picture bigger. Better get a new excuse, or a new Philco".
I believe Philco may have had the first bonded-tube "25 inch" (later 23V) rectangular color CRT (with only the 22EP22 and 23EGP22 [21V] before it).
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