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Originally Posted by Sandy G
Yeah, remember The NBC Peacock ? "The following program is brought to you in Living Color, on NBC..." Can't exactly remember what CBS had-Think it was just "CBS Color" or something. Guess they were still sore at Sarnoff/RCA over his & NBC's color system being picked over theirs'...
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CBS's answer to NBC's peacock was to have the letters "CBS", each letter a different primary color, drop down to the center of the TV screen, followed at the extreme right-hand side by the CBS "eye" logo. There were three tones, one for each letter (but not the same G-E-C NBC used), followed by the announcer's voice: "CBS presents this program in color!"
BTW, NBC had a downright cute network ID for the Christmas season a couple of years ago; it was the small NBC peacock, in color, with a Santa Claus cap on top! I think I may still have a VHS tape of an NBC show having that logo in the lower left corner of the screen.