I believe "AMC" stands for American Machine Corporation (no known affiliation with the dead auto company). I do find it interesting that AMC was the "house brand" of the Detroit department store
HUDSON'S.
The founder of Hudson's department store provided funding for an automobile company called "HUDSON". There was no direct connection other than the original funding (dating back to 190-? something). Hudson Motor Company later merged with Nash (the auto company) and formed American Motors, although they didn't really go by "AMC" until the later 60s.
BTW, I actually saw this unit at Dwight's suburban Detroit home. I even touched it!
It's real, not something made in photoshop!