I've seen Asian-made radios sold by Western Auto badged as both Midland and Truetone. My impression was that they sorta worked the Midland name in as they were phasing the Truetone name out - were talking about the mid-1970's.
In fact, I have a cheapo Truetone AM table radio that was also sold as a Midland:
Truetone on my Flickr page