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I always use ebay store front and list items at a high price with the make an offer option.
Doing it this way gives him the option to take offers and get an idea what the value is. Its almost like reverse bidding, start high and let them work you down.
There really is no 'blue book' or baseline for vintage tvs.
Who knows, he may be willing to take a $350 offer but just put it out there to see what kind of offers he would get.
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