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My take: I would not at all be surprised to see it sell at this price. It is a very nice piece. But he would be much better off starting it off cheap, with a reserve if he had to.
Not just radio, TV or RCA collectors would want this sign...lots of folks like old advertising pieces of all sorts. Think of your local Cracker Barrel! Being NOS means a lot. The true value of this piece is whatever one guy will pay, and ebay is great for determining that. Personally I feel it should sell for well over $100.
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Bryan
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