Quote:
Originally Posted by magnasonic66
I was curious myself about the in name only Dumont color console I found in a dealer in the 1980s before I got my first brand new tv set.
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It's funny how a name can mean so much. I have to admit that if I saw modern TVs or other electronics with a good old name like DuMont that I would be inclined to show interest in it or purchase it if needed. But it seems that corporate names can simply be bought I guess and pasted on whatever Chinese companies crap that makes it. We still see good old names like Motorola, Admiral, Magnavox, and Zenith, but none of them are really any better, or worse, than the next. Is all made it China for God's sake!
So, anyway the DuMont name must have been purchased at some time back in the 80s and given a go to see if perhaps people that remembered the once mighty name might once again be interested in the product line. Most likely the marketing scheme was targeting people at the peak age (at the time) to be well into careers, possibly retiring, or otherwise well off and old enough to remember the name. I often wonder how all of this works with buying a name. Maybe someone of legal education will chime in on this. Could I go somewhere and buy some right to start selling TVs that I can get produced in China DuMonts? Same thing with Indian Motorcycle. They come; they go, often a decent product paying full respect to the heritage at least, but the market is so limited. Back to selling DuMonts, I don't really plan on it, just interested in how all of that works.