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Manufacturers used holidays to promote early color
Before color programs became the norm, tv manufacters used the holidays to help sell those expensive color sets. If you look at some of the promotional brochures from Rca and others the thrill of the holiday season coupled with the new color technology made for an opportunity for stores to demonstrate color and what it can bring to viewing enjoyment.
I think Amahl and the night visitors was one of the early holiday specials broadcast on the NBC networks.
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