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Vizio is not a private label set. It is also sold at BJ's and other stores. It's an American owned company based in Irvine, CA, but has their sets built in primarily China. I have heard that they are the most returned brand at Walmart for having problems right out of the box. Don't know if this is true or not but since Vizio is the #1 lcd tv brand in the US it's possible that beacuse more are sold than others more would come back bad.
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