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Note that it says Addressable Interface right next to the connector.
Smart PlugTM Two-Way Addressable Interface Port.
Allows for two-way communication between the set and a remote source. Compatible with all major premium entertainment services and third-party. control systems, Smart Plug eliminates confusing set-top boxes and makes it easy for guests to use interactive guest services.
Smart Plug two-way addressable interface allows for seamless connectivity with pay-per-view providers.
I may have had other functions, but I do not remember. Seems like it might all so have been designed for access to a service set up menu, but it ended up not being supported by the manufacturer or may be not.
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