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There was similar pressure from broadcasters in the U.S.
Until the mid 70s cable systems were not allowed to import any new programming (at that time independent TV stations) into their area. Therefore cable was only viable in areas with bad over the air reception.
In around 1974 the rules were relaxed somewhat and some independent stations could be imported. Of course the launching of satellites and distribution of HBO and cable programming by satellite changed all that.
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