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The old article was referring to a smaller local manufacturer that wanted to introduce a hot chassis series string set as a lower cost alternative to sets from the established manufacturers. While it was likely the other manufacturers behind the campaign, in this case it was local competition they were fighting.
At the time import duty and tariffs on imported electronics were so high that imported TVs were almost unheard off. I've seen a few small portable sets such the 5 inch Sonys and the like that were smaller than anything locally produced. I guess if you really wanted one and were willing to pay you could get it.
The cheaper imports didn't really start until the 70s when they started removing/lowering the tariffs. Philips themselves were importing the smaller/cheaper sets to sell alongside the locally made sets before they stopped manufacturing TVs in Australia in 1987.
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