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Since ATSC is a digital conveyance system that can support multiple data formats it may be possible to send 4K in an ATSC channel if properly compressed and possibly sub channels are turned off.
However that would mean that sets and boxes without provision to update firmware, and suitable product/consumer support would likely be unable to play 4K channels.
If 4K can't be sent in a single channel, then it may be possible to have portions of other channels carry the remaining data.
However this assumes a sane, unbuyable (by lobbyists) FCC which I don't think we have had in years...So what happens if 4K don't go the way of 3D is likely purely up to the lobyists, what their sponsors want to achieve, and how they think they need to manipulate the market to achieve their goals.
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