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Yes, I think that's a Royal Sovereign! I'm really impressed that a store would stock 300 models of TVs, all operating. Quite an engineering challenge to set up the signal feed and power wiring for all those sets.
And in those days, those sets were expensive. The cost of that inventory of working sets (and presumably some additional ones to actually sell!) would be absolutely huge.
I would not have guessed that such a TV megastore would have existed back then, and to think that it was part of a big department store selling rugs, furniture, jewelry, etc. Impressive!
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