The Chicago Tribune Sunday supplement always had a lot to say about color tv back in the day. We used to buy it every Sunday.
Here is a link to a November 14, 1965 edition.
http://archives.chicagotribune.com/1...e-for-everyone
This will give you an idea of the mood of the country at that time. It was a full color spread.
After reading that and other articles at the time, it was hard to resist buying a color TV. I had to wait another 9 months to save up for my first purchase.