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I've posted this Hoffman "EZ Vision" history before. But it seems to fit this thread: Hoffman Easy Vision television.
When Les Hoffman entered the television manufacturing business, he was a newcomer. He needed to keep his costs down and did not have the resources like the established companies such as Zenith or Philco. After World War II ended, there was considerable surplus materials that needed to be cleared out of company and government stores. Television picture tubes require a protective safety glass in front of it to prevent injury if the picture tube imploded. Hoffman found large quantities of yellow Plexiglas used in aircraft. Since it was low price he bought large quantities. However, the television viewing area had a yellow-green tint to it. During the early years of television there was considerable concerns that long term viewing television could damage one's eyesight due to eye strain. Hoffman took advantage of this scare by advertising that the yellow-green tinted screen reduced eye strain. He marketed his televisions as "Easy Vision". Les Hoffman definitely was a shrewd and market-savvy businessman.
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