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Yes I agree with that, as what most companies sell is the "sizzle" not the
"steak", maybe perhaps more so in the old days. It's harder to sell the technical merits of a product to consumers as opposed to the exterior qualities, as many people are non-technical and are more interested in fashion and style.
You often can or could sell a product on technical merits and not fashion (such as, say, Checker cabs) to an industrial or commercial customer.
A table model CTC-38 in a black metal cabinet with non-illuminated channel numbers is the exact same inside as the deluxe console, except for the speakers. Even if the larger sets had more speakers there were not usually better amps or bass/treble controls, etc. except in the case of some of the Zenith sets.
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